Leadership & Governance
Guided by experience, built on trust
At 4x4 Center, our success is driven by strong leadership and clear vision. Our board of directors and management team bring decades of expertise in automotive, retail, and business development, ensuring the company continues to lead the way in vehicle modification across Saudi Arabia and the Middle East
Board of Directors
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Chairman of the Board
With over 25 years of experience in the automotive and retail sectors, [Name] has been instrumental in guiding 4x4 Center’s growth since its early years. He oversees strategic direction and ensures the company remains aligned with its vision and values
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Board Member
A seasoned business leader with a background in supply chain and distribution, [Name] contributes to strengthening partnerships and expanding 4x4 Center’s dealer network across the region.
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Board Member
Bringing expertise in finance and governance, [Name] supports the company’s financial planning, investment strategies, and compliance with international standards.
Management Team
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Chief Executive Officer (CEO)
As CEO, [Name] leads the overall operations and strategy of 4x4 Center, driving growth and ensuring the delivery of high-quality products and services to customers across the Middle East.
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Chief Operating Officer (COO)
[Name] manages day-to-day operations, ensuring efficiency across workshops, retail outlets, and wholesale distribution. He focuses on performance, customer satisfaction, and operational excellence.
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Head of Sales & Marketing
With extensive experience in automotive sales and brand development, [Name] drives the company’s market presence, customer engagement, and growth in retail and wholesale channels.
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Head of Technical Services
A specialist in vehicle modification and performance upgrades, [Name] oversees the technical team, ensuring that all projects meet the highest safety and quality standards
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Finance Director
Responsible for financial planning and reporting, [Name] ensures transparency, sustainability, and compliance in all financial operations